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600 Feet in the Air

What happens when you drop 12 of Southeast Asia's
hottest creators
600 feet in the air?

A live-streamed activation that brought
Southeast Asia's #1 mobile game to life
with a fun-filled game show.

WATCH THE CASE STUDY

BEFORE THE
FUN BEGINS

Watch our case film as we dive head-first into the rest of the story.

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Amidst stiff competition from other platforms,
YouTube wanted to become
the prime destination
for gaming content among Gen Zs in Southeast Asia.
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SO INSTEAD OF BRINGING THIS
AUDIENCE INTO OUR GAMING WORLD,
WE BROUGHT OUR GAMING WORLD TO THEM.

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FIRE UP THE FUN

An electrifying activation that brought to life Southeast Asia's #1 mobile game - Free Fire.

We turned Free Fire into a real-life game show pitting 12 of Indonesia and Thailand's hottest creators against each other.

We recreated the most iconic elements
from Free Fire:

  • Parachute landing
  • Skyboard
  • Dance emotes
  • Supply crates
  • Gloo walls
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The activations for
Indonesia and Thailand were
streamed live on youtube
INDONESIA
THAILAND

5.1M VIEWS
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across the Indonesia
and Thailand livestreams

42.3M VIEWS

across all activation assets
on VOD, Shorts, and Live

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Activation teaser became the most viewed video in
YouTube Indonesia's history with
14.2 million views
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REACHED 53.4 MILLION GEN-ZS
IN INDONESIA AND THAILAND

Proving that when it comes to capturing the
imagination of this audience, the sky really is the limit.

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